Reporting Period: August 2026

Dr Sherif Khaled
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, TikTok, LinkedIn and YouTube.

Explore Platform Data

Agenda

Roadmap for the August 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

Facebook and Instagram grew across their main metrics, with 246.6K and 64,610 organic views. Professional-resource and clinical-education content led the supplied top posts.

Facebook: Organic Growth Across the Main Metrics

246.6K views, up 25.7%, and 2K follows, up 82.8%. All 246,569 native views were organic; messaging conversations rose to 48.

Instagram: More Reach, Saves and Shares

64,610 organic views and 23.1K reach. The AO Membership reel led with 20.0K views, 223 shares and 311 saves.

TikTok: Feed and Search Discovery

60.3K post views, up 23.4%, and 228 net followers. Main KPIs cover Jul 31–Aug 30; viewer and traffic figures use Aug 29–Sep 4.

LinkedIn: A Senior Clinical Audience

2,810 impressions and 70 social engagements. Total followers rose 40% to 895; Senior professionals were 52% of the content audience.

YouTube: Search and Watch Time

16,586 exact views, 606.9 watch hours and +356 subscribers for Aug 5–Sep 1. Search supplied 57.6% of Shorts discovery.

Facebook and Instagram: Organic Growth

Native Facebook and Instagram views total 246,569 and 64,610 respectively, all organic. Both platforms grew in views, interactions, visits and follows.

Period-over-Period View

Platform-reported changes with reporting windows preserved. YouTube’s Aug 5–Sep 1 totals appear in its platform tab.

Facebook · Aug 1–31

  • Views246.6K · +25.7%
  • Viewers109.9K · +52.2%
  • Watch time40d 7h · +30.2%
  • Follows2K · +82.8%

Instagram · Aug 1–31

  • Views64,610 · +64%
  • Reach23.1K · +78.3%
  • Interactions2.7K · +64.2%
  • Follows630 · +24.5%

TikTok · Jul 31–Aug 30

  • Post views60.3K · +23.4%
  • Profile views1K · +28.6%
  • Shares198 · +96%
  • Net followers228 · +20.6%

LinkedIn · Prior 31 Days

  • Impressions2,810 · -25%
  • Total followers895 · +40%
  • Social engagements70

A Consistent Pattern Holds

Useful Professional Content Travels

AO Membership led the supplied Instagram and TikTok content and the detailed LinkedIn post impressions. Fixation-failure explanations drew substantial Facebook discussion.

A Clinical Peer Audience

Men form 70.9%–86.4% of the supplied Facebook, Instagram, TikTok and YouTube audiences. LinkedIn content reached a 52% Senior audience; its follower audience is 56% Senior.

Search and Feed Play Different Roles

YouTube Search supplied 57.6% of Shorts discovery. TikTok’s separate Aug 29–Sep 4 snapshot shows 53.2% For You and 41.6% Search.

What We Need To Improve

1. Build on High-Value Education

AO Membership generated 311 saves and 223 shares on Instagram; fixation and implant topics drew strong Facebook discussion.

Focus: Develop related explanations around recurring professional questions.

2. Turn Growth Into Relevant Action

Facebook recorded 48 messaging conversations, while Facebook and Instagram both recorded zero link clicks.

Focus: Use a clear next step for relevant content and track conversations and link activity separately.

3. Improve TikTok Completion

The two detailed video records show full-watch rates of 5.85% and 2.53%.

Focus: Test a faster opening and a shorter route to the answer, comparing videos on matching time windows.

4. Extend LinkedIn Discovery

Impressions fell 25%, while followers rose 40%. Out-of-network delivery was 25%.

Focus: Continue relevant clinical discussion and compare which posts reach beyond the existing network.

What We’re Changing

  • Build follow-ups to the strongest professional-resource and clinical-education topics.
  • Connect relevant posts to a clear next step.
  • Track video retention and subscriber gains alongside views.
  • Keep reporting periods, follower demographics and content audiences distinct.

Next Step Recommendations

  1. Review Facebook comments to identify recurring educational questions.
  2. Compare Instagram saves and shares by topic.
  3. Test shorter TikTok openings against full-watch rates.
  4. Track LinkedIn out-of-network impressions and engagement by topic.
  5. Measure YouTube search-led discovery and subscriber gains by format.

Exhaustive Platform Data

Select a platform to view performance metrics, top content and audience details for the August report.

Facebook

Organic Growth Across the Main Metrics

62,293 lifetime followers

Views

246.6K

↑ 25.7%

Viewers

109.9K

↑ 52.2%

Interactions

5.8K

↑ 24.7%

Visits

13K

↑ 24.9%

Follows

2K

↑ 82.8%

Deep Metrics

  • Views breakdown — Total246,569
  • From organic246,569
  • From ads0
  • 3-second views113.6K (+41.4%)
  • Watch time40d 7h (+30.2%)
  • Link clicks0 (-100%)
  • Messaging conversations started48 (+152.6%)
  • New contacts48 (+152.6%)
  • Lifetime followers62,293
  • Published content7 Reels · 1 Photo · 0 Stories
  • Reel views244,585
  • Photo views1,316
  • Multi photo views518
  • Links views113
  • Others views37
  • Reel interactions5,731
  • Photo interactions14
  • Multi photo interactions6

Audience

Women (19.2%)Men (80.8%)

Locations

Egypt61.3%
Saudi Arabia4.8%
Sudan4.7%
Syria3.8%
Libya3.3%

Top Cities

Cairo11.9%
Alexandria3.5%
Mansoura1.7%
Andorra, Teruel1.5%
Sanaa1.5%

Views by Delivery

Organic100.0%
Ads0.0%

Age Distribution

25–34 is the largest age band; 35–44 is second.

Exact Viewers

  • Native breakdown109,922

Top Content (August 2026)

Organic
Trochanteric Fractures / أسباب الـ fixation failure
34.3K views

716 likes · 359 comments · 29 shares · 178 saves

AO Membership / Medical Students, Nurses & Resident 50% Discount
31.7K views

558 likes · 20 comments · 25 shares · 289 saves

Proximal Femoral Nail / implant & biomechanics
23.3K views

373 likes · 369 comments · 24 shares · 81 saves

Ankle Injury / Athlete vs non-athlete
21.6K views

480 likes · 14 comments · 12 shares · 101 saves

Simple takeaway: Facebook delivered 246,569 exact views, all organic. Follows increased 82.8%, while messaging conversations and new contacts each reached 48.

Action Plan

  • Build follow-up explanations around fixation failure and implant biomechanics.
  • Use the questions under the two most-commented reels to guide future educational topics.
  • Track messaging conversations alongside new follows and visits.
  • Use Stories to revisit new reels and direct followers to relevant explanations.

Instagram

More Reach, Saves and Shares

19,905 lifetime followers

Views

64,610

↑ 64%

Reach

23.1K

↑ 78.3%

Interactions

2.7K

↑ 64.2%

Visits

1.6K

↑ 71.3%

Follows

630

↑ 24.5%

Deep Metrics

  • From organic64,610
  • From ads0
  • Lifetime followers19,905
  • Unfollows269 (+21.2%)
  • Link clicks0
  • Published content8 Posts · 2 Stories

Audience

Women (29.1%)Men (70.9%)

Top Cities

Egypt49.6%
Syria6.1%
Saudi Arabia5.7%
Germany4.0%
Iraq3.9%

Top Cities

Cairo12.6%
Alexandria4.0%
6 October City3.7%
Amman2.0%
Damascus1.9%

Views by Delivery

Organic100.0%
Ads0.0%

Age Distribution

25–34 is the largest age band.

Separate Cross-Platform Views Card

  • Cross-platform views card227.2K (+306.2%)
  • Facebook contribution on cross-platform views card162,557 views
  • Instagram contribution on cross-platform views card64,610 views

Separate source card; its Facebook contribution is distinct from the native Facebook total and is not added to platform totals.

Top Content (August 2026)

Organic
AO Membership / Medical Students, Nurses & Resident 50% Discount
20.0K views

310 likes · 3 comments · 223 shares · 311 saves

Trochanteric Fractures / fixation failure
12.2K views

230 likes · 78 comments · 44 shares · 119 saves

Ankle Injury / Athlete vs non-athlete
7.0K views

164 likes · 0 comments · 17 shares · 48 saves

Femoral Anatomy / Anterior Bow
6.1K views

126 likes · 22 comments · 19 shares · 82 saves

Simple takeaway: Instagram delivered 64,610 organic views, 23.1K reach and 2.7K interactions. AO Membership led the supplied content at 20.0K views.

Action Plan

  • Extend useful professional-resource topics, following the shares and saves on AO Membership.
  • Turn relevant fixation-failure questions into follow-up explanations.
  • Use Stories to reconnect followers with the newest posts.
  • Track follows and unfollows alongside profile visits and content topics.

TikTok

Feed and Search Discovery

Main KPIs: 31 Jul – 30 Aug

Post Views

60.3K

↑ 23.4%

Profile Views

1K

↑ 28.6%

Likes

1.3K

↑ 32.9%

Shares

198

↑ 96%

Net Followers

228

↑ 20.6%

Deep Metrics

  • Comments34
  • Total followers23,101

Traffic Sources · Aug 29–Sep 4

For You53.2%
Search41.6%
Personal profile5.0%
Following0.2%
Sound0.0%

Audience

Women (22%)Men (78%)

Age Distribution

18–2440.4%
25–3443.5%
35–449.9%
45–543.8%
55+2.4%

Locations

Egypt78.0%
Saudi Arabia9.8%
United Arab Emirates2.1%
Kuwait1.6%
Libya1.4%

Viewer Snapshot · Aug 29–Sep 4

  • Total viewers42.3K · +435.7%
  • New viewers27.1K · +383.5%

Top Video 1 — Detailed Analytics

  • Reach34.5K
  • Engagement (source metric)42.75
  • Average time watched0:10
  • Total time watched128:03:49
  • Full video watched5.85%
  • For You95.40%
  • Profile1.40%

Top Video 2 — Detailed Analytics

  • Reach6.23K
  • Engagement (source metric)39.02
  • Average time watched0:09
  • Total time watched17:54:32
  • Full video watched2.53%
  • For You93.60%
  • Profile4.70%

Top Content (Supplied Analytics)

Organic
Medical Student / Nursing — AO Membership
39.54K views

1.22K likes · 18 comments · 237 shares

Ankle Injury — Athlete vs non-athlete
6.79K views

232 likes · 5 comments · 6 shares

Simple takeaway: TikTok’s main overview recorded 60.3K post views and 228 net followers. The supplied AO Membership video recorded 39.54K views. Viewer and traffic metrics come from a separate Aug 29–Sep 4 snapshot.

Action Plan

  • Develop more practical professional-resource explainers after the AO Membership result.
  • Write precise captions and openings for search-led discovery.
  • Test faster delivery of the main answer on videos with low full-watch rates.
  • Compare performance within matching date windows before assessing changes.

LinkedIn

A Senior Clinical Audience

895 total followers

Impressions

2,810

↓ 25% vs prior 31 days

Members Reached

717

Selected reporting view

Social Engagements

70

Selected reporting view

Reactions

62

Selected reporting view

Total Followers

895

↑ 40% vs prior 31 days

Deep Metrics

  • Comments7
  • Reposts0
  • Saves1
  • Sends on LinkedIn0

Content Audience — Location

Locations

Cairo8.0%

Impression Source

In-network75.0%
Out-of-network25.0%

Profile Viewers · Prior 7-Day Comparison

  • Profile viewers83 · -8% vs prior 7 days

Follower Demographics

  • Senior56%
  • Hospitals and Health Care41%
  • 10,001+ employees20%
  • Orthopaedic Surgeon13%
  • Cairo12%
  • Cairo University5%

Content Audience

  • Seniority — Senior52%
  • Industry — Hospitals and Health Care36%
  • Company size — 10,001+ employees25%
  • Job title — Orthopaedic Surgeon10%
  • Company — Johnson & Johnson MedTech4%

Separate Top-Performing-Posts Card

  • AO Membership484 impressions · 9 engagements
  • Fixation Failure454 impressions · 9 engagements
  • Anterior Bow425 impressions · 14 engagements

Separate source card. The linked top-content cards use detailed post analytics.

Top Content (August 2026)

Organic
AO Membership / Medical Student & Resident 50% Discount
562 impressions

10 social engagements · 9 reactions · 0 comments · · 0 reposts · 1 save

Trochanteric Fractures / Fixation Failure
465 impressions

6 social engagements · 5 reactions · 1 comment · 0 reposts · 0 saves

Femoral Anatomy / Anterior Bow
436 impressions

13 social engagements · 11 reactions · 1 comment · 1 repost · 0 saves

Detailed post analytics are used here; the separate top-performing-posts card shows different totals.

Simple takeaway: LinkedIn recorded 2,810 impressions and 70 social engagements. Senior professionals and Hospitals and Health Care were the strongest audience segments. These impressions are kept separate from video views.

Action Plan

  • Continue content for a clinical peer audience, including practical educational resources.
  • Use relevant discussion prompts on technical explanations.
  • Track impressions and follower growth separately: impressions declined while followers grew.
  • Compare content-audience demographics with follower demographics when planning topics.

YouTube

Search and Watch Time

Overview & Shorts: 5 Aug – 1 Sep

Views

16.6K

Overview period: Aug 5–Sep 1

Watch Time

606.9 hours

Overview period: Aug 5–Sep 1

Subscribers

+356

Overview period: Aug 5–Sep 1

Shorts Views

12.2K

Shorts period: Aug 5–Sep 1

Engaged Views

6.6K

Shorts reporting view

Deep Metrics

  • Exact overview views16,586
  • Total subscribers8,505
  • Likes on Shorts262
  • Subscribers from Shorts+52

Shorts Discovery

YouTube search57.6%
Shorts feed19.6%
Channel pages11.6%
Browse features7.9%
Notifications2.1%
Others1.1%

Audience

Women (13.6%)Men (86.4%)

Age Distribution

13–170.0%
18–242.5%
25–3453.9%
35–4434.9%
45–548.7%
55–640.0%
65+0.0%

Locations

Egypt38.7%
Saudi Arabia8.8%
Iraq6.6%
Algeria3.3%
Morocco1.0%

Shorts Viewer Response

Stayed to watch60.0%
Swiped away40.0%

Watch Time by Subscription

Subscribers58.3%
Non-subscribers41.9%

Device Type

Mobile phone67.1%
Tablet14.4%
Computer12.9%
TV5.3%

Top Content (Since Published)

Organic
Proximal Femoral Nails: Which Design to Choose?
531 views

+1 subscriber

Trochanteric Fixation: Why Does It Fail?
548 views

+3 subscribers

Trochanteric Fixation Technical Tips
372 views

Simple takeaway: YouTube recorded 16,586 views and 606.9 watch hours in the Aug 5–Sep 1 reporting window. Search supplied 57.6% of Shorts discovery. Top-content figures below are since published.

Action Plan

  • Use clear, topic-specific titles for search-led discovery.
  • Connect related fixation and implant explanations in a relevant viewing sequence.
  • Track Shorts subscriber gains separately from overall subscriber gains.
  • Compare new Shorts using consistent since-published or selected-period windows.